Forté Worthy
UX Design
UI Developer
Web Development
Copy Editor
About the Brand
Forte was looking to build an online presence that reflected their ethical startup. The company promotes self-empowerment using modern self-reflection methods and group programs.
I was excited to help get their brand out there, promoting their important work for men's mental health and improving communication and authenticity in the world.
II.
The Approach
Project goals:
- Helping users understand what this unique product is about
- Showcasing the benefits and features
- Building a rapport with clients
Forte has an amazing presence and energy that we sought to bring to their website, giving it a harmonious and uplifting vibe. We ensured that authenticity and connection were featured front and centre to help build trust from the get-go.
III.
The Process
Through planning meetings, we developed a clean layout that conveyed the key messages, met budget requirements and set us up for the ongoing needs. Some features included adding colour to images, a modern navigation menu and clear action boxes.
I worked alongside a graphic designer to pair logos and font-type across digital branding.